​​An extension of time has been formally filed by Joe Kelsey in connection with the advertised Canadian trademark application for DICKIE DEE.

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This extension allows additional time to review and address important matters related to the historical use, goodwill, and long-standing involvement in the Dickie Dee business and brand.

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Joe Kelsey has been involved in the Dickie Dee industry for decades, beginning as a rider in the early 1990s and continuing through operations, brand development, and business growth. The goal is to ensure that the future of this iconic Canadian brand reflects its true history, legacy, and the people who helped build it.

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Joe remains open to resolving this matter in a constructive and professional manner that supports the long-term success of Dickie Dee across Canada.

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In the coming weeks, a detailed timeline outlining this history, involvement, and development work will be published.

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Further updates will be provided as the process progresses.

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 Joe@DickieDee.ca