The Canadian trademark opposition involving DICKIE DEE has now advanced to the evidence stage.
Following the filing of a formal Statement of Opposition by Joe Kelsey on June 12, 2026, the applicant challenged the sufficiency of the opposition and requested that it be struck.
On August 21, 2026, the Trademarks Opposition Board issued an interlocutory ruling declining to strike the opposition in its entirety. The Board determined that the remaining bad faith ground was sufficiently pleaded to proceed. A limited wording amendment was made to the Statement of Opposition.
The opposition remains active and is now proceeding through the formal evidence process.
The applicant has filed its Counter Statement, and the next stage involves the preparation and submission of evidence relating to the circumstances surrounding the trademark application and the history of the proposed redevelopment of the DICKIE DEE brand.
Joe Kelsey has been involved in the Dickie Dee business since 1991, including mobile ice cream operations, business ownership, equipment development, and brand related initiatives.
This matter concerns more than a trademark application. It involves the history of a recognized Canadian ice cream brand, the circumstances surrounding its proposed revival, and the commercial arrangements and discussions relating to its future.
Joe remains committed to pursuing the matter through the appropriate legal process while remaining open to a constructive resolution.
No final determination has been made regarding the allegations raised in the opposition.
Further updates will be provided as significant developments occur.
Trademark Notice - Dickie Dee
(Updated: October 14th 2026)